Are you anxious when people unsubscribe from your mailing list?
Do you feel like a failure and tell yourself that your content must be rubbish ?
It can feel really tough when you put your heart and soul into creating great content that you feel will be really useful for your ideal clients.
You spend a long time creating just the right tone and quality, and including the just the right number of useful snippets.
You pluck up courage to send it out and then …
You immediately get people unsubscribing – deleting you from their inbox and banishing you forever more into oblivion.
It hurts, I know, but it doesn’t have to crush you, and actually it’s a really good thing!
No need to feel anxious – Watch my video on what the real lesson is when people unsubscribe: –
I’ve noticed the more content I put out into the world, the more I get people unsubscribing, and now I actually celebrate when it happens.
It shows me that I’m getting bolder in putting out more of ‘me’ into my message, and as I get clearer on what my message is, and begin to share that with the world, the more I’m becoming a ‘beacon’ – guiding my ideal people to want to learn more from me.
(And I know that I’m not right for everyone, and I’m really ok with that!)
Take heart, that when people unsubscribe, you are showing up in just the right way for your ideal clients to say YES to you. (And you know that because those who are NOT right for you are saying Goodbye by unsubscribing).
If you feel anxious when people unsubscribe, watch my video to hear what it really means:
I’d been working for weeks on using Facebook Ads; I’d grappled with the tech, I’d done my Audience research, I’d written and rewritten and tweaked the Ad copy, I’d set everything up so I could track the effectiveness of each element in a spreadsheet, I’d followed a training course to the letter to set it up to work for me…..
and then it didn’t.
Facebook has very strict rules on the wording and tone that can be used in your adverts, and something I wrote caused the ad to be rejected.
I’d worked SO hard, and done everything ‘right’ and still it didn’t work for me.
Has that ever happened to you?
Maybe you spent a long time learning a new piece of software to make your life easier, or you worked out a detailed plan for doing something and spent weeks implementing it and
… It . Just . Doesn’t . Work .
How do you deal with that failure?
There’ll be times as a solopreneur when you just want to quit – it all feels too much, you want to just give it all up because it’s too hard and complicated, and have an easy predictable life instead.
After working so hard and so long to get something set up, sometimes, through no fault of your own, stuff just doesn’t work out.
How do you salvage something useful out of the ruins?
How do you turn failure around so you can get back on track and begin again?